In a groundbreaking move, Hearst-Argyle Television, one of the nation's largest TV station groups, has signed a deal with YouTube to provide content on the popular video-sharing website.
The deal means that five Hearst-Argyle stations - flagship WCVB (ABC) in Boston, as well as WTAE (ABC) in Pittsburgh, KCRA (NBC) in Sacramento, WMUR (ABC) in Manchester, N.H., and WBAL (NBC) in Baltimore will create channels on YouTube , which will feature news reports, local programming, weather, and local sports.
Google-owned YouTube and Hearst-Argyle will split any ad revenue.
Other Hearst stations including WISN-TV in Milwaukee will eventually follow. Hearst-Argyle owns 29 stations covering 18 percent of the country.
No comments:
Post a Comment