Monday, July 09, 2007

"Insider" moves east

CBS Television's nightly syndicated magazine show The Insider will have Los Angeles-based host Pat O'Brien move to New York to join Laura Spencer at the program's Times Square studios.

The program will also get an updated look comes Sept. 10, when the show begins its fourth season.

The program has seen some good luck lately, with The Insider in New York scoring a 17 percent ratings increase in the 7 p.m. timeslot on WCBS-TV (though its only up from a 2.4 to a 2.8, still far behind time period leader Jeopardy! on WABC-TV.)

Last week, The Insider scored a huge coup here in Chicago, with WCIU-TV upgrading the program to prime access (the hour before primetime.) On July 2, the show moved from 5 p.m. to 6 p.m., plus added a late fringe run at 10:30 p.m.

The program is also expected to be upgraded to access in Atlanta and Seattle this fall.

Even though O'Brien and Spencer will host the show from New York, The Insider will continue to be put together at Paramount Studios in Los Angeles.

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