It's Fresh

Anyone who had WCKG become Fresh 105.9 in the format pool - you win! The new Adult Contemporary format launched at 5 p.m. today.

The station's target audience is women 25-54 (or somewhere in between), the same as crosstown competitor WLIT, who switched to Christmas music on Friday.

According to yes.com, here are the first five songs played on the station:

5:00 p Beatiful Day - U2
5:04 p Because of You - Kelly Clarkson
5:08 p Street Corner Symphony - Rob Thomas
5:12 p Makes Me Wonder - Maroon 5
5:16 p Hero - Enrique Iglesias

And the station is attacking "The Lite" on the air. Cool! (Only in that sense.)

- Official station website (the station is streaming live)

- WCKG's Wikipedia entry

- Missed the format change as it happened? Click here to find out how it went down (thanks to Lance at RadioInsight.com)

By the Way: I didn't know today's kids listened to Kris Kross' "Jump", a song that came out - in 1992. Boy, the research department was way off on this one!

updated 7:32pm on 2007-11-05