Thursday, January 10, 2008

Mo' Radio Ratings

Because there's more to life than Chicago and Milwaukee...

Peoria: It's a trifecta for Triad as the radio station owner holds the top three spots with Country outlet WXCL-FM leading the way. Regent's Rhymtic outlet (WZPW-FM) finished fourth. The biggest loser here was Regent's Active Rock station (WIXO-FM) which fell from first place in the Spring book to eighth. Ouch!

Bloomington: Regent holds the top three spots in nearby Bloomington, with Hot AC outlet WBNQ-FM and Country station WBWN-FM tied for first. Just as impressive is five Chicago stations showed up in the book with WLS-AM seventh, WGN-AM twelfth, and WSCR-AM thirteenth.

Rockford: Cumulus held the top two spots here with Country outlet WXXQ-FM first and Top 40 outlet WZOK-FM second. Cumulus also had good news from its Oldies station (WKGL-FM), which saw a 100 percent ratings increase and finished fourth. Chicago's WGN-AM finished seventh.

South Bend: Schurz Communications, which already has the market's top-rated TV station in WSBT-TV, also has the market's top-rated radio station: AC-formatted WNSN-AM topped the Fall book. The company's WSBT-AM came in third, while Artistic's Top 40 outlet (WNDV-FM) topped Dille& Erlacher's Rhymtic outlet (WYPW-FM). But Dille & Erlacher can claim the market's top-rated rock station (WRBR-FM).

Artistic has the market's lowest-rated station (WWLV-AM), which sits at the bottom of the chart, finishing even behind Chicago's WLS-AM and WMVP-AM. Maybe the station's Soft AC format - on an AM station - is one of the reasons...

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