Thursday, November 06, 2008

WLS-TV, ABC dominate Election Night

ABC and its O&O in Chicago (WLS-TV) took home the ratings crown on Election Night, a night where Barack Obama was elected the nation's first African-American president.

ABC led all networks on a national basis with 13.6 million viewers. Locally, ABC's coverage led with WLS-TV leading the 10 p.m. hour (when Obama gave his victory speech) with a 17.6 household rating and 25 share, with NBC-owned WMAQ a second, with an 11.7/17.

In all, more than 71.5 million viewers tuned in nationwide to election coverage across all platforms.

CNN also scored well with 12.3 million viewers, ahead of Fox News' 9 million.

In Chicago, CNN pulled off a bit of an upset with the all news channel beating CBS-owned WBBM-TV, Tribune's CW affiliate WGN-TV, and Fox-owned WFLD-TV. WBBM only averaged a 4.3 household rating and a 6 share, finishing even behind WGN and WFLD (ouch!)

WFLD outperformed WGN in early fringe at 5 p.m. with their special newscast (WGN ran Millionaire and its 5:30 p.m. news.) WFLD is considering launching a newscast in this time period as soon as next fall, to pair up with the newly acquired Dr. Oz.

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