Saturday, March 20, 2010

Flash Forward... to your demise... Part 2

It may be over for FlashForward.

The ABC sci-fi drama did not generate any interest Thursday night, averaging only a 1.9 rating among adults 18-49, and 6.5 million viewers according to figures supplied by Nielsen and The Wrap.

While the program fared better in households, the 25-54 demo, and even made Trending Topics on Twitter during the 8 p.m. hour here in Chicago (obviously due to WLS-TV's popularity), it's the advertiser industry standard 18-49 and to a lesser extent, total viewers that matters most when it comes to entertainment programming.


FlashForward had been on hiatus for three-and-a-half months before returning with a clip show Tuesday night, in order to get viewers pumped up for the show again. It drew only a 1.6 rating in adults 18-49.

Meanwhile, The Marriage Ref grew week-to-week in its latest outing, up 8 percent in its third Thursday night airing. The moronic celebrity-panel program is creating a debate online, as many detractors have assaulted it (though not exactly in the classiest way possible.)


The Marriage Ref surprisingly did not make Trending Topics on Twitter in Chicago, given how the audience usually tunes in to inane programming in this town (the Cubs, the Bears when they are losing, The Bachelor, Mancow, etc.)

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