Friday, April 23, 2010

Arbitron PPMs results for March: WOJO's En Fuego!

This is based on 6+ numbers; the 18-34 numbers;  the 25-54 numbers: Male, Female, and Adults.


WOJO-FM, WGCI-FM, V103 (WVAZ), The Mix (WTMX), The Drive (WDRV) , WBBM-FM, WKSC-FM (Kiss)

Honorable Mention:

US 99 (WUSN-FM),

In the Top 5 overall, but very old skewing:





All-news WBBM-AM may have been number one overall, but it was runner-up WOJO-FM making all the noise last month. The heritage Spanish-language station was up 11% in overall numbers, and finished first in total-day among adults 25-54 and male 25-54 demos. WOJO also bested in rivals WLEY by 91% and newcomer WNUA by a whopping 159%

The Mix (WTMX) also had a successful survey as usual, with its Eric & Kathy morning show's continuing dominance of key demos. Bonneville's sister station, classic rock The Drive (WDRV) also did well, finishing third in 25-54s (and first in the demo middays) and sixth overall.

Clear Channel's V103 slipped 12% overall, but remained dominant in its key 25-54 demos, enabling it to stay in the winner's circle. Also landing there is Urban Contemporary WGCI, which despite finishing tenth and was flat from February, it finished fifth total-day in 25-54s and second in the key 18-34 demo. WGCI has clearly pulled away from rival Power 92 (WPWX), whose future is now uncertain.

Despite the controversy over WGN-AM's moves, its showing in all three 25-54 demos were nothing short of pathetic, with the station ranking in the bottom half in all key demos, despite a top five finish overall.

And speaking of pathetic, WNUA's move to Spanish pop is a disaster, down 19% from February with an anemic 26th-place showing in adults 25-54, ranking it last among Chicago's Spanish-language stations. In fact, WLFM - the station which picked up the Smooth Jazz format after WNUA because it was too old-skewing - tied WNUA in the overall rankings.

In the sports department, The Score (WSCR) dominated over rival WMVP in the key male 25-54 demo, with WMVP's only victory coming in the weekday early fringe (3-7 p.m.) time slot.

Finally, WBBM-FM and rival WKSC split leadership in Chicago's Contemporary-Hit battle. While WBBM-FM beat WKSC overall, WKSC topped WBBM in the key 18-34 demo in total-day ratings.

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