Thursday, June 16, 2011

WGN-TV expands morning news to 4 a.m.

If you thought the 4:30 a.m. news craze was something... wait 'til you hear about the next one in the works - the 4 a.m. news craze.

Tribune's WGN-TV announced today it is launching a new 4 a.m. newscast beginning on July 11th, becoming the first station in the Chicago market to expand into the half-hour. The move comes as more and more viewers are waking up earlier to start their commutes (or so they say.) But what's driving this early morning news expansion is advertiser demand - many are willing to pay a premium to reach viewers heading out the door in the morning.

Erin McElroy (formerly Mendez) and Paul Konrad will anchor the newscast from 4 a.m. to 5:30 a.m., with Larry Potash and Robin Baumgartnen taking over for McElroy at 5:30 when she shifts over to the traffic beat.

With the expansion, WGN now has five hours of news in the morning from 4 to 9 a.m - more than any other Chicago station, and nine hours of news a day - roughly over a third of its daily schedule. 

WGN usually leads the market with its morning newscasts, ahead of Good Morning America and Today and decisively beats WFLD's competing newscasts.

With WGN shifting to a 4 a.m.start for its news, look for others to do the same: WMAQ-TV became the first to offer a 4:30 a.m. newscast in 2007 and the rest of Chicago's stations eventually followed.

3 comments:

murdoc said...

I wonder how long it will take for this new 4am phenom to make it to Cleveland!
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murdoc said...

good read!

Carl said...

4am news? Seriously? Is there really a demand for news that early? I hope there is. It would look pretty bad for the 4am news to get lower ratings than the infomercials they're going to compete with. Besides, if anyone has a commute so long that they have to set their alarm at 4am, they really should consider moving closer to their job. I don't consider myself old, but when I was in grade school, only two stations had a morning newscast. I believe it only aired during the 6am hour. Next question: Which Chicago TV station will be the first to launch a 3am newscast?