I guess you can't keep a bad format down for so long.... WILV, 103.5 The Beat, oops... I mean 100.3 LoveFM launched a new ad campaign and website designed to boost its sagging numbers... That's a great "what worked in 1999 can work in 2007 approach." Yeah, and there was a dot-com bubble then too.
On the bright side, former WLS-AM personality Tommy Edwards (and current Bulls' home game PA announcer) has been named new morning personality.
updated at 11:53am on 2007-02-13