Thursday, March 29, 2007

Syndication Report

This week, Marc Berman in Mediaweek details what's going on in the world of first-run syndication, in a report you can read by clicking here. (Adobe Acrobat required.) Among the findings:

- Wheel of Fortune and Jeopardy! are still tops in syndication (of course), with Who Wants To Be A Millionaire still performing well, and Family Feud taking it on the chin a little.

- Court's still strong, but a few shows have slipped (notably Judge Hatchett.)

- The magazine shows got a boost from the coverage (and aftermath) of Anna Nicole's death.

- The biggest surprise in the talk category is the ratings decline of The Tyra Banks Show, more notably in the key target demo of women 18-34 and women 18-49. You'd think with all the publicity surrounding her as of late, Tyra Banks' talk show would get a boost in the ratings. The same can be said for Ellen, which is also down in key demos. (Both shows are distributed by Warner Bros.) Ellen Degeneres is clearly no Rosie O'Donnell.

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