Friday, March 14, 2008

Viewers flock to cable premieres

Bravo's new season of Top Chef - shot on location here in Chicago - was a big hit with viewers. Airing Wednesday night at 9 p.m., the season premiere of the cooking contest nabbed 2.2 million viewers - up 11 percent from last season.

However, Top Chef was topped by the season premiere of South Park and the series premiere of Lewis Black's Root of All Evil. South Park drew 3.1 million viewers and came close to outdrawing CW's America's Next Top Model in adults 18-49. Park was up 11 percent from last October's premeire.

Evil grabbed 2.3 million viewers and it won its time slot in key young male demos. And yes, the new show is already causing controversy, and not for taking on Oprah (and no, that's not me making the comments in Alex Weprin's blog.)

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