'XRT format lands in L.A.

Bonneville's new acquistion, KRBV-FM (100.3) didn't change its call letters, but the station once known for Scott Shannon's "Pirate Radio" and "The Beat" is now known for "The Sound".

KRBV launched an Adult Album Alternative (a.k.a AAA, or Triple A) format on Tuesday, similiar to heritage outlet WXRT-FM in Chicago and Bonneville's WDRV-FM, The Drive (listed on R&R as a Classic Rock station.) 

Core arists include Bruce Springsteen, Los Lonely Boys, Talking Heads, The Police, and The Doors.

Meanwhile, the syndicated fare which used to be on KRBV before the switchover (when it was known as Urban AC- formatted V100) has moved to KDAY-FM, and it includes programs from TD Jakes and Donnie McClurkin, as well as KRBV's events, including "The Taste of Soul" and "Superfest". KDAY also picked up a new syndicated midday show featuring Monique (The Parkers) beginning this summer.