This story in TVNewsday (registration may be required) from Arthur Greenwald talks about how NBC-owned WMAQ-TV (NBC 5) is preparing for the upcoming Bank of America Chicago Marathon, which takes place on October 12. WMAQ gets the rights back from WBBM-TV, which held them for the last five years.
The marathon (formerly the LaSalle Bank marathon until Bank of America acquired the entity from ABN AMRO last year), WMAQ will promote the event through numerous platforms including video screens on Shell stations and Jewel food stores; the Wrigley Field concourse; and on video downloaded on U.S.Cellular phones. The station will also promote the marathon during NBC's coverage of the Summer Olympics (a no-brainer.)
WMAQ also plans to enlist the help of the NBC 5 Fitness Team, who appears regularly on the station's newscasts.