Wednesday, July 15, 2009

Chicago's June PPM results

Remember, these are based on are 6+ numbers.


WGN-AM, WTMX-FM (The Mix), WLS-FM, WUSN-FM, WSCR-AM (The Score), WSRB (Soul 106.3), WXRT-FM

Not an impressive debut:

WNUA-FM (Mega 95.5)


WPPN-FM, Q101 and any music station not in the winner's circle

Analysis: The Cubs may be the lovable losers, but they're anything but when it comes to local radio in Chicago.

After a winter of declining ratings, WGN returned to the top of the heap in Chicago's June PPM survey, thanks to Cubs baseball. The team helped WGN to a huge 22% increase month-to-month and landed on top for the first time in the PPM era. Among adults 25-54, the station shot up from a tie in 16th to 10th. Now the challenge is to hold on to those listeners when baseball season is over.

Also with good surveys are The Mix (WTMX, which was tops overall in adults 25-54), US 99 (WUSN-FM, #2 in A25-54) and WXRT-FM, while WSRB-FM continues to nudge upward thanks to the addition of The Tom Joyner Morning Show.

But outside of that, it was a weak survey for many Chicago music stations, which pretty much reflects the sad state of local FM radio and perhaps the music industry in general - not to mention competition from satellite and Internet radio, MP3 players and CDs. Losers include WPPN-FM (down a whopping 41%) and WGRB, with others either being flat or down from last month. Usually, music stations see increases in the ratings during the summer months.

The Score (WSCR-AM) scored - no pun intended - a victory over archrival ESPN 1000 (WMVP-AM), but the true strength of these stations lie in the male demos.

As for Mega 95.5 (WNUA), the format change brought a ratings drop of 23%. But the flip did take some steam out of both WPPN and heritage WOJO-FM, with the latter plunging 17% month-to-month.

To see Chicago's PPM numbers for June, click here. To see the 25-54 demo numbers, click here.

Updated 10:53 p.m. (added 25-54 demo information)

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