After months of planning, WCIU finally debuted its new morning venture on Monday titled You & Me In The Morning.
Hosted by WMAQ-TV and WGCI-FM veteran Jeanne Sparrow, You & Me consists of five segments that run between 6 and 9 a.m. during a block of WCIU's syndicated programming. The shorts are lifestyle-oriented, and targeted mostly to a female audience aged 18 to 49 and 25 to 54.
The segments (which can run anywhere from seven to fifteen minutes consist of movie reviews, relationship advice, promotion of healthy lifestyles, and a daily horoscope. There are also headlines from the Sun-Times and video from CNN, though the program plans to steer clear of the mainly "if it leads, it bleeds" focus of local news shows.
WCIU plans to revamp its website in the next few weeks to better focus the You & Me content online. The station also hopes it can put the content on mobile devices.
The efforts are being led by Weigel Broadcasting President Neal Sabin, who wanted his station to have more of a local programming presence on its weekday schedule - not to mention more dollars from advertisers who usually advertise on traditional newscasts. He has hired more than a dozen people to work on the You & Me project, including Dick Tracy, who was hired this past summer as the director of content (and no, he's not the crime fighter of the same name.)
If any segment is sponsored, it will be identified on-air.
Here is WCIU's weekday morning schedule (as listed by TitanTV), which includes You & Me In The Morning. Remember, starting times are approximate:
6:00 a.m-6:08 a.m. You & Me In The Morning
6:08 a.m-6:36 a.m. Half & Half
6:36 a.m-6:52 a.m. You & Me In The Morning
6:52 a.m-7:22 a.m. Everybody Hates Chris (this previously ran at 10:30 p.m.)
7:22 a.m-7:37 a.m. You & Me In The Morning
7:37 a.m-8:07 a.m. The Insider (repeat from the previous evening)
8:07 a.m-8:22 a.m. You & Me In The Morning
8:22 a.m-8:52 a.m. Half & Half (this previously ran at 1:00a.m.)
8:52 a.m-9:00 a.m. You & Me In The Morning