Thursday, February 11, 2010

"Ellen" renewed on NBC O&Os through 2014

You can take Ellen DeGeneres off the list of potential replacements for Oprah Winfrey on ABC's O&Os.

Warner Bros. Domestic Television Distribution's Ellen was renewed by all ten of the NBC owned-and-operated stations (including WMAQ-TV in Chicago) through 2014, when it reaches its 11th season.  The NBC stations have been with Ellen since day one, when her show began in 2003.

Her daytime show - which airs in early fringe opposite Oprah in numerous markets - has done well in its target female audiences of 18-49s and 25-54s, and the show's ratings are up this season across-the-board in all key demographics.

With the NBC O&O renewal, it takes Ellen off the market as several ABC O&Os are looking to replace The Oprah Winfrey Show in September 2011.

Ellen DeGeneres' show is likely to benefit this season from her duties as a judge on top-rated American Idol.

No comments: