Wednesday, February 17, 2010

Meet your new ruler of Earth: "American Idol"

Not even the mighty Winter Olympics could slow down American Idol, which is now the undisputed ruler of the Nielsen Kingdom (with the expection of the Super Bowl, of course.)

Tuesday night's ratings showdown featured Idol, the Olympics, and a new episode of Lost.


Idol won the 7-9 p.m. time slot with a 9.1/22 rating/share among adults 18-49 (and 24 million viewers) while the Olympics drew a respectable 5.1/12 among adults 18-49 and 20 million viewers.

In household overnights, Idol easily cleared the Olympics with a 15.2/22 to 14.4/21 advantage.

Meanwhile, Lost wasn't really affected by the tough competition: it drew a 4.5/10 among adults 18-49 and 9.8 million viewers, with a household overnight rating/share of 6.7/9.

Regularly-scheduled programming beating the Olympics isn't new - Idol did it before in 2006 when it defeated the Torino Winter games; and in February 1992, a first-run episode of The Simpsons on Fox defeated the Albertville Winter games on CBS and NBC's The Cosby Show in its 7 p.m. Thursday time slot.

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