Friday, May 25, 2007

Idol helping late news on Fox affiliates

While Fox has become very competitive with American Idol, Fox affiliates' prime-time newscasts - which usually trail the big three network stations in any given market - now often beats them on nights when Idol is on, particularly in adults 18-49. WBFF is an example of this - the Sinclair-owned Fox affiliate in Baltimore beats market leaders NBC affiliate WBAL-TV and CBS-owned WJZ-TV on nights when Idol is on.

In Chicago of course, we use remotes more actively here than the rest of the country, and we usually click away from The Ten.

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