Another day, another Boston TV story. Tomorrow, Red Sox pennant coverage!
Seriously, there are bloggers in the nation's seventh-largest market who dissect every detail about their TV stations - from ratings to news content to news anchor moves. This Boston Globe story (registration may be required) details the way bloggers update their sites on a daily basis.
Most local newscasts are targeted to the 25-54 crowd. But the people blogging about the newscasts are actually young males in their 20's - a group who are normally not considered news viewers. These guys watch every newscast, and they do their homework very well (and yes, some station managers even read their sites.)
No comments:
Post a Comment