Brain Steinberg of Ad Age reviews The CBS Evening News with Katie Couric, and makes a couple of suggestions, including moving the beleaguered network newscast to the 7:30 Eastern (6:30 Chicago Time) prime access time slot.
One problem with that - actually two: The affiliates won't go for it, because they would lose that lucrative ad revenue in the hour before prime time. Second, the shows in those prime access time slots on some CBS-owned stations - namely The Insider and Entertainment Tonight (which airs at 6:30 on CBS-owned WBBM-Channel 2) - are owned by CBS.
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