In a surprise move, Clear Channel's KBIG-FM in Los Angeles has dumped its longtime Hot Adult Contemporary format for an Adult Hits one, putting them in direct competition with CBS' KCBS-FM (Jack 93.1) and Emmis' KMVN-FM (Movin' 93.9)
Core artists include Beyonce, Christana Aguliera, and John Mayer.
Longtime radio personality Charlie Tuna (who is also a notable voice-over talent) was let go from the station today. He did the morning shift on KBIG.
The station is being re-branded as 104.3 MyFM (not affiliated with My Network TV or Myspace.com, which are both owned by News Corp.)
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