Tuesday, September 18, 2007

First week results in syndication

The first week results for the new programs (and freshman off-network shows) in syndication are in the book:

Program RTG/SHR
9/06 TP Lead-in




First- Run:






TMZ 1.5/3 2.0/4 1.8/6
Morning Show- Mk-Jul 1.1/4 1.5/6 1.9/7
Steve Wilkos 1.1/4 1.2/3 1.0/3
David Young 0.9/3 0.9/3 0.9/3
Crosswords 0.8/2 1.3/4 1.0/3
Temptation 0.5/2 1.1/3 0.6/2




Off-Network






Two and a Half Men 2.0/4 2.3/4 2.0/4
Family Guy 1.8/4 2.0/4 1.9/4
George Lopez
0.9/3 0.9/3 0.9/3

Source: Nielsen Media Research, Mediaweek

Thoughts:

- Despite bad reviews, TMZ is tops among syndicated rookies and may get an even bigger boost - thanks to the website becoming the first to snare an audio tape featuring O.J. Simpson during a robbery attempt.

- Steve Wilkos is up 10 percent from his lead-in and is flat from year-ago time period rating and shares, which is a good start.

- The national rollout of Morning Show with Mike and Juliet is tied with Steve Wilkos for second place, but since the program is on opposite Regis & Kelly in most markets, it's getting whacked (in Chicago, it has to face Regis & Kelly AND Oprah. Yikes!)

- The two new game shows are still struggling to find an audience.

- Judge David Young is flat all around. Could be better, could be worse.

- Two and a Half Men and Family Guy are both holding their lead-ins, which is a small victory for both shows. Let's see what the national ratings bring.

- With some weak time slots (it's on in overnight hours in New York), George Lopez isn't exactly burning up the charts. But it's holding it's lead-in and year-ago time period rating.

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